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Rocky River Springs Fish House

AQUADALE, NORTH CAROLINA

 

THE CHALLENGE

Stan Efird was in the fifth grade when his parents and grandparents opened Rocky River Springs Fish House in 1968. Throughout the years, the restaurant has become an Aquadale, North Carolina destination with a loyal following.

Today, Efird is co-owner of the business, with family members still making up two-thirds of the staff. Efird said one secret of the restaurant’s success is treating every person who walks through the door like family, whether they are staff, a regular or first-time customer. With a focus on customer satisfaction, the restaurant needed to keep up with times with high-speed internet and Wi-Fi. Efird also wanted reliable phone services and cable television service. 

A key challenge for Efird was processing credit card payments quickly and reliably. “When we weren’t able to process credit card transactions, customers had to drive nearly 10 miles to an ATM and come back to pay us with cash,” said Efird.

 

THE SOLUTION

After choosing Spectrum Business as its communications partner, Rocky River Springs Fish House has the high-speed internet it needs to support its daily operations—and handle credit card payments. “Since the switch to Spectrum Business, we’re able to process our credit card transactions very efficiently,” said Efird.

Today, Efird and his team depend on Spectrum Business for internet, Wi-Fi, phone and television services. With Wi-Fi from Spectrum Business, customers are happy to have the freedom to work or play on their mobile devices while they wait for their food. Reliable phone services keep the restaurant connected with customers and vendors, while television service keeps his staff up to date on the latest sports scores, current events and more.

 

THE RESULT

Efird said his experience with Spectrum Business has been smooth from day one. Bundling all their services was not only simple, but it was also cost effective, saving the business enough money to upgrade to cable television in the kitchen.

Since Rocky River Springs Fish House added reliable, high-speed connectivity to their menu of offerings, the restaurant has attracted many new customers. “Who would have ever thought that tablets, fish and hushpuppies would all go together? But here in Aquadale, North Carolina, they do—thanks to Spectrum Business,” said Efird.

With the reliability of solutions from Spectrum Business, Efird worries less about his communications services and spends more time carrying on the family legacy. “We’ve been in business for 46 years and I’m happy to keep the tradition alive,” said Efird.

 

"As we move forward, the service provided by Spectrum Business will certainly be part of what keeps us in business for many years to come."
Stan Efird
CO-OWNER
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